"Be Young, Be Foolish, Be Happy": a soul classic and exactly what SION HILL has in mind and for the Irish lad that means: not giving a hoot what anyone else says, sleeping where you can, hating David Guetta, loving the Arctic Monkeys, hours spent studying the best of Thin Lizzy and Them, wearing out the grooves on his Led Zeppelin and Pink Floyd albums, bringing an Irish pub to a sudden halt and redefining how pop is produced.